On April 3, DFO Showroom, the official cooperation exhibition of Shanghai Fashion Week for autumn and winter 18, came to an end at DI:LOFT, No. 751 Huangpi South Road, Shanghai. This fashion week, DFO Showroom is committed to building a bridge between Chinese buyers and global designer brands, with a total of more than thousands of visitors.
Perfect service and systematic ordering process left a deep impression on the buyers and media who came. As a force driving the trend of Chinese fashion, we believe that the farewell of Fashion Week is only a short rest, and the perception and pursuit of “beauty” will lead us all the way.
DFO Showroom has once again joined hands with Shanghai’s well-known fashion studio Mirror, with a total exhibition area of 2,000 square meters. On the runway on the 27th, DFO’s selection of six international brands and more than 100 items were displayed. There is also carefully prepared champagne, exquisite refreshments and the best live music.
On the opening night, DFO Showroom held a fashion party, with buyers, media friends, fashion bloggers, and brand designers from home and abroad. Among them, many famous media, bloggers, brand designers, fashion trendsetters came to the scene. At the same time, designers Zhang Shuai, Xia Zitong, Guo Xiaowei, Zhu Xinzong, Guan Le and other blockbuster film and television stars and industry celebrities also attended.
Dressed in DFO’s Voice of Insiders collection, dancers delivered a vibrant and powerful hip-hop performance that perfectly interpreted the brand’s spirit.
Huayi Brothers’ star model Milo Chen Yin and others smoothly and professionally displayed the six brands selected by DFO.
In order to allow guests to get a more intuitive view of the brand’s new collection, the RUIYUE LIU and FORELE brands put on a live-action static display behind the windows of DI:LOFT. The guests in full costume enjoyed the exquisite refreshments and wines and chatted with each other. Take photos with your favorite brands, designers and fashion bloggers.
DFO’s designer brands from a total of 4 categories around the world have attracted many buyers from all over the country, including Taiwan, as well as Korea, the United Kingdom and Japan. The total number exceeds thousands, including international fashion media and professional magazines such as Tatler, BoF, ELLE and Hongxiu; Well-known fashion blogger and celebrity stylist.
Showway outside the brand
The Jonathan Liang AW18 series was presented at Labelhood off-site, and due to the large audience, three presentations were held in succession.
The venue is square in shape, and the audience sits around, and in the middle of the show sits several translucent boxes filled with flowers and leaves, and the lights change with the music, creating a mysterious atmosphere.
THIS SEASON, REINEREN CONTINUED TO WALK THE MAIN RUNWAY AT SHANGHAI FASHION WEEK XINTIANDI TAIPING LAKE. The combination of exquisite detail craftsmanship and elegant and simple tailoring allows the national sense and modern fashion to collide with a new spark, thus setting the tone of the entire collection. It expresses the free soul and unpretentious character of the gypsy girl that the designer Ren Qian admires without the constraints of thought.
Looking back and looking forward
The success of DFO showroom this season is another breakthrough in scale, perfection, and visitor feedback since SS18. In addition to attracting richer media attention and buyer recognition for cooperative brands, it has also created a higher reputation in the industry. In order to assist cooperative brands in the domestic market as soon as possible to coordinate the balance of business and artistry, positioning the right market to promote the waves.
This fashion week, DFO Showroom continues to build a bridge between Chinese buyers and global designer brands. Perfect service and systematic ordering process left a deep impression on the buyers and media who came. Although Fashion Week is short-lived, DFO’s belief and efforts to promote the vigorous development of China’s fashion industry will continue.
DFO 18 Fall/Winter Complete Brands List
Craftsmanship and luxury
by FANG | Greta Boldini | Oh! By Kopenhagen Fur
Simplicity and heart
Áeron | J.won | Louise Kragh | Mykke Hofmann | Nanushka | PI’A | Queenmark | Ruiyue Liu | Sol Sana | Yarve
Abcense | Cynthia & Xiao | Genuin Verk | Iphoria | Katya Dobryakova | KYE | Lantern Sense | Lie | Phoebe Minli | Vinti Andrews | Voice of Insiders
Curated | Disaya | Forele | Jonathan Liang | Mary Frances | Three Floor
DFO Showroom also has a look-and-buy section to showcase styles that can be shipped immediately.