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In the face of Tesla’s skyrocketing market value, any traditional car company must “bow down”. Rao is BBA, these old luxury car companies that stand at the forefront of the internal combustion engine era and have the right to speak, in the era of electrification, they all have to start from scratch, and if they slack, they may be thrown far away.

As the so-called “ship is difficult to turn around”, the transformation of traditional luxury car companies will not be so rapid. However, before Tesla and other new forces are eyeing the tiger, and then European countries have successively announced the time limit for banning the sale of fuel vehicles, their alarm bells have sounded. As an absolute powerhouse in the era of internal combustion engines, the race against time has become the main theme of transformation.

BBA has responded to the irreversible electrification trend, but who is ahead of the curve in this race to turn the bow of the ship?

Back against a tree for shade – Audi walks faster

Audi is undoubtedly the most radical one in the transformation, of course, for Audi, it has a lot of “radical” capital in its hands.

As a high-end brand in the Volkswagen Group, the Volkswagen brand’s own “three-step” strategy to fully march towards pure electrification has allowed Audi to enjoy solid technical resources first, coupled with the cooperation between brands within the Volkswagen Group, Audi has obtained unique technical advantages, such as the MLB EVO, MEB, PPE and J1 platforms that Audi currently uses.

These four platforms form the basic architecture of Audi’s pure electrification, covering compact cars, mid-size cars, medium-sized cars, SUVs, and high-performance vehicles. In addition, with the help of the resource sharing mechanism within the Volkswagen Group, while sharing platform technology, each brand model will continue to use its own advantages to improve the platform.

Therefore, in this round of transformation, Audi took the lead in coming up with the e-tron. But the first movers also have to face the cost of the first move, a large amount of capital investment, the cold performance of the early market, and even the unsubscribe turmoil… However, the first movers naturally have no turning back, and after the painful period of transformation, Audi continues to release e-tron versions of other models, as well as plug-in hybrid models.

In the next 5 years, Audi also plans to launch more than 30 new energy models, of which more than 20 will be pure electric models, although in terms of quantity, may not be too much, but in terms of speed, with Audi’s advantages in the technology platform, new models can be put into the market faster and seize the opportunity. From the current point of view, Audi is indeed going faster.

The platform system is two-handed – Mercedes has its own plans

Although in terms of pace, Mercedes is slightly smaller than Audi, but since the EQC was launched, Mercedes has pressed the accelerator button. It will continue to leverage the flexibility of the existing platform and continue to develop EQC’s successors, the EQB and EQA. At the same time, on the new pure electric platform EVA, we will develop large-scale pure electric models, including sedan and SUV models, and the first to meet us will be the flagship luxury sedan EQS. Next, Mercedes-Benz will also develop 5 new models on the MMA platform focusing on small and medium-sized pure electric vehicles, which will continue until after 2025, but for Mercedes-Benz, this is only part of the plan.

At the beginning of this year, Mercedes-Benz released a new vehicle system MBUX Hyperscreen, which will be the first to be installed on EQS. When it comes to vehicle systems, which are crucial for pure electric models, Mercedes-Benz is not prepared to use any existing solutions today, but takes the initiative into its own hands. Although the pace seems to be a little slower at the moment, Mercedes clearly has more plans of its own.

The second “pathfinding” – BMW held back a “big move”

The practice of pure electrification, BMW tried the earliest, but the i8 and i3 launched earlier are too old, mainly for verification significance, and the launch of ix3 is really the first product in BMW’s pure electric transformation.

Although it seems that BMW is indeed the “slowest moving” of the BBA’s top three, BMW’s plan is obviously much faster than the other two, and by 2023, it plans to have 20% of its models fully electric.

In 2023, more than half of the 25 new models launched by BMW will be fully electric. Although in terms of numbers, there are not many models, in terms of time, BMW is almost 2 years ahead of the other two competitors. After 2023, BMW will inevitably have richer plans.

At present, the iX3 still plays the role of “exploring the way”, but after the end of the exploration, it will be a “big move” for BMW’s intensive output models.

Write at the end

Personally, I think that on the road of pure electrification, Audi is temporarily the forefront of BBA, followed by Mercedes-Benz and BMW. After these traditional luxury car companies “turn around”, with their own profound car-making heritage and advanced technological advantages, they will surely change the “rules of the game” of the pure electric vehicle market. As for the future, who will become the first “brave” among the BBA three to draw his sword to challenge Tesla, let’s wait and see.