This year marks the 10th anniversary of the Double 11 campaign. In the past 10 years, “Double 11” has grown at an amazing rate and created history at the same time. At present, the Double 11 data of major e-commerce platforms is still being refreshed, hitting new highs accompanied by cheers.
“Double 11” is destined to become an extraordinary day, and major e-commerce websites are ready to rely on today to sprint sales throughout the year. Ali, Jingdong, Suning, Xiaomi, NetEase… He has already rubbed his hands and officially announced in advance that he is “ready”:
Ali (Taobao, Tmall)
This year is Ali’s tenth Double 11 and the last Double 11 before Ma Yun’s retirement.
Ali Tmall’s Double 11 record has created a “new miracle” this year:
In 21 seconds, the total turnover exceeded 1 billion yuan; 2 minutes and 05 seconds, the total turnover exceeded 10 billion yuan.
After the end of the “2018 Tmall Double 11 Carnival”, which sprinkled 8 billion welfare prizes and 1,111 gifts, as soon as it sounded at 00:00 on November 11, the real carnival of “chopping hands” across the country and even around the world officially began, and a large-scale real incense scene was staged! ! !
On the high-definition large screen with a length of 45 meters and a height of 6 meters, the number of Double 11 this year has made a big breakthrough:
In 2 minutes and 5 seconds, the transaction volume rushed to 10 billion! That’s nearly 3 minutes and 1 minute faster than last year!
In 4 minutes and 20 seconds, the total turnover exceeded 19.1 billion yuan, which has exceeded the turnover of Tmall Double 11 in 2012
In 12 minutes and 14 seconds, it rushed to 36.2 billion yuan, which has exceeded the turnover of Double 11 in 2013
26 minutes and 03 seconds, exceeding 50 billion!! Last year, it exceeded 50 billion in 42 minutes and 22 seconds
35 minutes and 17 seconds, reaching 57.1 billion yuan, exceeding the total transaction volume of Double 11 in 2014, reaching 67.26 billion in 1 hour!
In 1 hour and 16 minutes, the transaction volume exceeded 91.2 billion yuan, which has exceeded the full-day turnover of Tmall Double 11 in 2015
In 1 hour and 47 minutes, the transaction volume exceeded 100 billion !!!
As of 08:08:52 in the morning, the turnover of Tmall Double 11 in 2018 exceeded 120.7 billion yuan, which has exceeded the full-day turnover of Double 11 in 2016.
As of 12:00:00 noon today, the turnover of 2018 Tmall Double 11 is 149.16 billion yuan (21.51 billion US dollars)!
This year’s Tmall “Double 11” performance is expected to exceed 200 billion!
The top 10 cities in the first hour of 2018 Tmall Double 11 are: Shanghai, Beijing, Hangzhou, Guangzhou, Shenzhen, Chengdu, Wuhan, Chongqing, Nanjing and Suzhou.
JD.com announced its Double 11 record before Alibaba: the order amount has exceeded 100 billion, and more than 180 million people have participated.
On November 1, JD.com placed orders of more than 25.8 billion yuan, and more than 100 million products reached consumers.
On the day of Double 11, the first order will be delivered in 4 minutes.
Up to now, the regions with the highest consumption enthusiasm are: Guangdong, Beijing, Jiangsu, Zhejiang and Shandong.
The categories with the highest order amount by users are: mobile phones, air conditioners, notebooks, flat-screen TVs, game books, and the top 5 categories with a cumulative number of products sold are: leisure snacks, shampoos, dresses, biscuits and cakes, toothpaste.
Break 100 million in 4 seconds, break 1 billion in 50 seconds!
5-fold increase in supermarket orders;
Home appliance sales increased by 153% year-on-year;
At 0:09:48 on the 11th, the first order of Suning Double 11 was delivered.
It took 36 seconds for the new retail omni-channel payment amount to exceed 100 million yuan, and the Tmall flagship store exceeded 100 million yuan in 56 seconds;
In one hour, Xiaomi’s new retail omni-channel payment amount exceeded 1.5 billion yuan.
As of 11 o’clock, Xiaomi’s new retail omni-channel payment amount exceeded 2.8 billion, more than last year’s whole day.
Sales exceeded 100 million yuan in 3 minutes and 49 seconds.
78 minutes is more than the 2017 “Double 11” full-day sales;
NetEase Kaola’s first cross-border order delivery took 26 minutes.
Vipshop will be on sale in 12 hours, the order volume exceeds 8 million!
Vipshop half-way battle report: the number of orders in the first 12 hours of sales exceeded 8 million, and the sales contribution rate of the post-90s generation accounted for nearly 30%. The data shows that within 12 hours of sales, Vipshop mobile sales accounted for more than 97%, and PC accounted for less than 3%; The post-90s sales contribution rate accounts for nearly 30%, and the favorite categories are face masks, skin care sets and women’s boots. Geographically, Beijing, Chengdu, Wuhan, Shanghai and Guangzhou are among the top 5 shopping cities.
With the listing of Pinduoduo, this 9.9 yuan free shipping five-ring foreign e-commerce has sprung up, changing the pattern of e-commerce. In this year’s Double 11 e-commerce battlefield, can Pinduoduo surpass JD.com? This is a “big conjecture” that many people are concerned about.
On the tenth anniversary of “Double 11”, the sales data trend of major e-commerce companies has even become the vane of the entire retail industry. Alibaba’s “Double 11” also increased from the initial sales of 52 million to 168.2 billion in 2017, an increase of nearly 3234 times in 9 years. The general trend of shopping socialization, the trend of dual-line shopping of consumers is obvious… These new features will push e-commerce platforms to a new level.