Suqian, September 29 (Reporter Liu Lin) Using flowers as a medium to create a beautiful life. On the 29th, the 9th Jiangsu Shuyang Flower and Wood Festival, which attracted much attention, was opened. Guests and tourists from all over the country gathered in Shuyang for a date with “Huamu”.
Shuyang County is a well-known hometown of flowers and trees, located in the geographical dividing line between the north and south of China, where the four seasons are distinct and the climate is pleasant, which is “the place where the south flowers move north, and the north moves south”. Shuyang has a long history of flower and tree cultivation, which began in the Tang Dynasty and flourished in the Ming and Qing Dynasties. The total planting area of Shuyang flower and tree bonsai reaches 600,000 mu, and the employees are about 300,000 people.
On the 29th, the 9th Jiangsu Shuyang Flower and Wood Festival, which attracted much attention, was opened. Photo by Ding Huaming
It is understood that this year’s Flower and Wood Festival mainly has nine characteristic highlights, such as displaying the connotation of “color economy”, creating an atmosphere of honest management, increasing economic and trade investment promotion activities, reaching in-depth cooperation with Jingdong, reflecting landmark product elements, extending the flower and wood industry chain, amplifying the effect of live broadcasting, promoting Shuyang special food, and displaying local cultural brands.
In recent years, Shuyang has paid attention to the beauty of thick planting characteristics, and regarded the flower and tree industry as the main focus to promote the integrated development of rural primary, secondary and tertiary industries, further highlighting the characteristics of flower township and singing the business card of flowers and trees. Adhere to the overall direction of “stabilizing the surface, improving quality and increasing efficiency”, expand and strengthen the “color economy”, accelerate the promotion of the “six transformations” from seedlings to flowers, planting to horticulture, green to color, ground planting to potted plants, offline to online, and selling products to selling scenery, driving the production of flowers and trees to climb to the high end of the value chain, and the flower and wood industry has entered the “3.0 era” of brand development.
Shuyang County focuses on rural revitalization, aims at the goal of building “the most beautiful village in northern Jiangsu”, combines local agricultural leading industries and characteristic industries, focuses on the advantageous industrial cluster of flowers and trees, strengthens the chain and complements the chain agricultural project, and promotes the color economy to become bigger and stronger.
“Our project plans to invest a total of 260 million yuan to build a high-standard glass greenhouse of 80,000 square meters, after the project is completed and put into operation, it can absorb more than 500 people from local labor and e-commerce for a long time, effectively increase the collective economic income of the village, and help farmers increase income and become rich.” In the orchid base in Gengxu Town, Shuyang County, the person in charge Qiao Chuang introduced that the base mainly grows high-grade orchid flowers such as Phalaenopsis, Guoran and Wen Xinlan, and is an orchid industrialization demonstration park integrating orchid research, seedling production, planting demonstration, orchid product processing, agricultural scenery, leisure vacation, market trading, orchid culture and education.
As one of the areas with an earlier “touch to the net”, Shuyang County focuses on strengthening characteristic brands, constantly improving the “Internet + Three Rural Areas” Shuyang model, focusing on promoting the construction of the national “Internet +” agricultural products out of the village and into the city pilot county with flowers and green plants, and agricultural e-commerce is becoming the vane of Shuyang’s agricultural modernization.
The new “flower farmer” live broadcast brings goods. Photo by Liu Lin
At present, the county has more than 50,000 active online merchants and 282 logistics enterprises, and has been awarded the honorary titles of “the first batch of e-commerce into rural comprehensive demonstration counties in the country”, “e-commerce demonstration top 100 counties” and “Jiangsu top ten e-commerce counties”, and the “Shuyang model” of e-commerce development has been highly recognized by the whole society.
“The people of Shuyang want to start a business, dare to start a business, and can start a business, continue to deepen the construction of the ‘big data +’ industrial chain, plug in the wings of informatization for traditional industries, and successfully walk out of a ‘Internet + three rural areas’ development model, in Shuyang ‘Internet celebrities have become new farmers, mobile phones have become new agricultural tools, live broadcast has become new agricultural work, and data has become new agricultural materials’.” Peng Wei, secretary of the Shuyang County Party Committee, introduced that at present, there are more than 50,000 active online merchants in Shuyang County, with a transaction volume of 22 billion yuan in 2020, gathering 60% of Taobao and Jingdong flower and wood sellers, flower live broadcast sales account for one-third of the country, and 15.8 express deliveries are sent from Shuyang to the world every second, ranking the sixth place in the national “National E-commerce Demonstration Top 100 Counties” and the first place in the “Top 10 Counties of Jiangsu Rural E-commerce”. (End)
Source: China News Network