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Original title: Annual inventory | Are you a devil or a show? 2018 You can’t miss the fashion circle big event!

2018 is about to die, look back in this year, small to someone, big to the entertainment circle and fashion circles have a number of unsuccessful changes, experience the wind and rain, and finally fruitful. To say this year, what happened in the year, starting from the beginning of the year, the lanvin started, China stepped into the trend of the fashion circle, bravely, bravely. The occurrence of traffic in the event, strategic cooperation, brand transformation, etc., is destined to be an extraordinary year. Unconsciously, 2019 is approaching, at the time transition, let us review the 2018 fashion circle!

2018时尚 圈里与圈外

Fashion circle personnel change

In 2018, it was the greatest year of luxury brands. In this year, we witnessed the return, leaving and transfer of countless people.

Kim Jones X Dior Homme

March, Dior Men’s Brand Dior Homme Kris Van Assche announced that his resilience was the Director of Men’s Creative Director of LV Kim Jones. It demonstrated its first series of works in Paris Men’s Men. The second show is accompanied by giant art works with empty mountains and slightly and winding design, Dior men’s clothing adds more colors with imagination under the leadership of Kim Jones.

2018时尚 圈里与圈外

At the British Fashion Awards held on December 11, Kim Jones won the “Pioneer Award” awarded by the British Fashion Association, Kim Jones is really excellent.

Virgil Abloh x louis vuitton

2018时尚 圈里与圈外

This year, the most populated news this year is that Louis Vuitton announces that Virgil Abloh is a new men’s art directors. As a designer that brought OFF-White to the peak, the artist of AJ explosion models, when exposed to the creative director of the LV, the public opinion was blown up. Some people think that Virgil Abloh off-white is not the street fashion brand they love. Some people think that Virgil Abloh is a major turning point of LV, and some people questioned that the people like him are not suitable for LV, But no matter what, in this year, we have witnessed the success of the LV in the leadership of Virgil Abloh, and the streets are integrated with advanced fashion, witnessed Virgil Abloh himself to the street fashion talent and persistence.

Riccardo Tisci X Burberry

In March this year, the former Givenchy Creative Director Riccardo Tisci ended Used to Burberry Creative Director. “The new official’s three fires” changed the brand’s logo, and also created the latest Monogram, redefined the visual image on the “Burberry Gripet” of the old style house. The success of this change was also attracted to Vivienne Westwood, successfully completed the first joint plan for this year’s Riccardo Tisci into Burberry, and its style to the Burberry Gothic cropping style and this year’s propaganda film is also convinced.

Raf Simons X Calvin Klein

On December 22, the inventive creative director Raf Simons declared to Calvin Klein. As early as the contract expired eight months ago, the news will be officially true. Because of the differences between the concepts of both sides, Raf Simons did not have a letter from Calvin Klein from Calvin Klein, and who will take Raf Simons as the Chief Creative Officer of the next CK. We have not known.

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Hedi Slimane X Celine

2018时尚 圈里与圈外

LVMH officially announced that it will be a creative director of the Céline brand by Hedi Slimane, not only that, but he will also launch men’s clothing, advanced customization, and fragrance series for Céline. And this news is exposed, the dispute is constant on the Internet, plus it to change LOGO, empty INS, etc. is even more embarrassed. I am used to Phoebe Philo’s era, there is also doubt about Hedi. Some people like new Celine, but some people think that Hedi Slimane has changed Celine existing image and spirit, in any case, Hedi Slimane has brought a new era for Celine. Hedi’s strength, I would like to answer this question when I came to the 16th hand bag.

2018时尚 圈里与圈外

Fashion big Oolong

2018时尚 圈里与圈外

In 2018, it was the “joint” prevailing year, which is the frequent era of the Oolong incident, which constitutes the most exciting moment of 2018 fashion circles.

Supreme X Samsung Oolong Joint Name

2018时尚 圈里与圈外

This month, Samsung announced in its Galaxy A8S conference to cooperate with the international tidal card SuPreme, attracting countless hot discussions. Just as you think that Supreme should develop electronic products around, Supreme official said that there is no cooperation with Samsung.

2018时尚 圈里与圈外

The original brand with Samsung is the Italian version of the supreme instead of the US SuPreme we are well known. But I saw this trademark, but I have to sigh, and the supreme logo is really tense. But if you still think this is the first time that SuPreme was first by Ulong, then you are too underestimating the imagination of Chinese netizens. In fact, this year, “SuPreme” has been “named” in many times, no matter whether video shooting is still a photo, everyone will add the words of SuPreme, even Weibo and shakes have “all things can be “Tag” “” “

It has to be admitted that when ordinary photos and video adds supreme words, it will suddenly become very fashionable. So “SuPreme” has actually been kidnapped by China netizens, and it is not a point in 2018. Although I admire everyone’s imagination, but there is no brand license, it is also an infringement (although SuPreme does not seem to be not a Care) and this time Wulong is just a warning. In this small series, it is said: Supreme is wrong, what do you want to do? ? ?

2018时尚 圈里与圈外

As for the two protagonists of this event, Samsung took into account the impact of the event and the brand reputation, and canceled cooperation with the cottage supreme. However, this SuPreme Italia just took the opportunity to fry a wave of popularity and suddenly opened a wave of “cottage also wants to go to the end”, according to the Italian magazine “NSS Magazine” news, the Supreme Italia Parent Company IBF said that the next two years will open globally. More than 70 stores, including two flagship stores in Beijing and Shanghai. I want to take the opportunity to enter the Chinese market, but when the netizen came to the “cottage” physical store, I found no popularity.

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In addition to the end of the year Samsung and SuPreme, the Oolong event happened this year. In July, C supermodel Bella Hadid released a beach semi-nude photo in its own, and the giant wide loose hat that came out quickly caused discussion. Not long, the fashion brand Jacquemus forwarded this photo to the brand INS and promoted his own straw hat. But in fact, Bella’s straw hat comes from another Mexican brand Olmos y flores, Bella’s photo is also her side of the Mexican version “Vogue”, which can be said to be very embarrassing.

Brand discrimination big fermentation

2018 is a very extraordinary year, witnessed the center of gravity of the luxury goods market to the Chinese market, witnessed the consumption of Chinese buyers in luxury goods stores in the world, witnessed the strong initiative of China’s luxury brand. However, when my country’s “Forces” in the luxury market gradually spread, this year’s luxury brand’s insulting incident also happened. The fashion brand will take two functions in the “racial problem” this year. In this regard, Chinese netizens said “I am not your father”. “

Balenciaga

In this year, Paris family is in the Sales Site – France’s famous mall in Parisian counters, Chinese consumers are discriminated against and insults. Some netizens broke the news. Every day, there are many Chinese consumers being intermediary. Some people accuse it from being beaten. The security guard is only pulled Chinese. The salesperson even shouted “Chinese people rolling out” French also blamed the Chinese. The consequences of this incident are resisted by the Paris family. When things are more intensified, the officials of Paris have published two statements and apologize, but China netizens said not to buy.

2018时尚 圈里与圈外

DOLCE & GABBANA

2018时尚 圈里与圈外

Du Ji, Duhua, who happened last month, I would like to be deeply impressed. On the eve of Du Jiaba, Du Jiabanna’s publicity advertisement, “the batch chopsticks” is suspected of insulting, because the model is crowded, and the brand’s shallow knowledge of Chinese traditional culture, Du Jiaban will step by step. Take the abyss. The misconduct of its designer Stefano Gabbana has completely aroused an anger of the Chinese people. Even the Communist Youth League sent a picture of the four words “self-suction” and @ @ 嘉 嘉 官 官 官 微 微. And Du Jiabai’s magical public relations were arguing all the mistakes to the account, insulting and pulling black netizens, this is not banned to question the sincerity of Du Jiabanna.

PRADA

2018时尚 圈里与圈外

This month, Prada’s latest seven new biological images of a monkey OTTO is suspected of racial discrimination. This incident was due to a post released on December 14th, when he passed through Prada’s window, saw the doll of the store window, black skin, cool like a black figure “Sangbo” as a black man anger. And call on people to focus on Otto’s image and resist PRADA, stopping the black face. On December 16th, Prada apologized “They are all fictional creatures, no intentional association with the real world, and of course, it is not intended to be black,” and said that the brand has been removed all of the offensive products and immediately takes measures from it. lesson.

Strategic cooperation big trend

2018时尚 圈里与圈外

In 2018, it is an era of luxury brands and e-commerce to launch strong cooperation. This year, the brand has made countless efforts to open the market; this year, it is also a rapid development of China.

2018时尚 圈里与圈外

Amazon’s global shop, launched China’s “fashion +” project

On December 24th, Beijing-Amazon’s global opening of China announced that the “fashion +” project in China, further promoted the Chinese fashion product sellers to develop fashion business overseas through cross-border e-commerce exports to create a self-brand. “Fashion +” project covers the five major categories of clothing, shoe boots, jewelry, watch and luggage, combining Amazon’s global fashion resources with local resources, and provides sellers in different types and different development phases through the fashion product sellers. Customized services helps to achieve global layout, and continue to drive brand upgrades to accelerate Chinese fashion brands to the world stage.

Amazon’s “Global Opening” enables companies to jump through traditional middlemen, facing consumers, and makes more and more factories and traders enter cross-border e-commerce. This initiative is a propeller that is developing in the field of enterprises or in China.

Today’s headlines and fashion group reached a strategic cooperation

On the evening of December 21st, “2018 Today’s Head Fashion Festival” was successfully held in Chengdu First, Longhu Xiyu Tianjie, today’s headline and fashion group officially reached a strategic cooperation. In the future, the two sides will force in terms of major event marketing, vertical industry data, cross-boundary IP customizing, MCN system co-construction, etc. Fan Baile, Vice President of Fashion Group, said: “Today’s headline has become an important bridge in the current connection information and the public, especially young people, and look forward to the brand new traffic entrance, and more fashion User dialogue, let more people understand the fashion attitude and lifestyle of the fashion group. “

2018时尚 圈里与圈外

Luxury brands have changed LOGO

In 2018, it was a new year of luxury brand, witnessed the designer’s replacement, witnessed the luxury brand to get rid of traditional dead plates and greet future efforts, this is the spring of luxury brands, is the future of luxury brands

2018时尚 圈里与圈外

This year, the luxury brand has updated his logo. For the brand, logo is the facade, in order to comply with the needs of graphic planning from scientific and technological development, the brand adjusts the font size, alphanumeric, and font. The luxury brand logo does not only usher in the era of new designers, but also means that the brand image is updated, it is not difficult to find that the Logo of the luxury brand is simplified, and Celine removes the stress, Hermes dropped the carriage. Celebrate the needs of young consumer groups. This year, we saw the new generation of luxury brands, and the luxury brands were refurbished, and this also made a full preparation for greeting better era.

Designer

Fetish? ? ? -Gosha rubchinskiy

A mega in this month should be Gosha Rubchinskiy’s love books. This Russian designer who is commented by the netizen “The Handsome Designer” has been accused of being accused of in love with the 16-year-old model. Gosha Rubchinskiy declares after clearing the individual INS “At that time, the number of people was in the selection, while the 16-year-old model could not take pictures, so that the model was required to take pictures as soon as possible to archive.”

However, according to chat records, some people think that foreigners define “love children” is too harsh, and some people think that Gosha is a 16-year-old model to go to the bathroom to take pictures of love. But in any case, Russian law stipulates that naked photos or improper photos under the age of 18 belong to children’s pornographic content. Gosha should recognize this only, and “show me sadhing” and “can’t wait for tomorrow”. Too connotation. For this, netizens said, still pay attention to the price reduction reminder of the brand.

2018时尚 圈里与圈外

The most “dedicated” designer – Stefano Gabbana

2018时尚 圈里与圈外

D & G’s insulting events can be said to be one of the most exciting things in the second half of 2018. This once a man who brought D & G to hot search is designer Stefano Gabbana. From the propaganda film suspected of insulting China, Stefano Gabbana did not avoid the fact that it took out the fact that it was insulting, D & G was only in a week, so that he was cool in the Greater China, and later apologized video could not help but sigh. “Don’t accept, you can’t afford China Dad”

2018时尚 圈里与圈外

But do you think just this? When an interviewed brother Maurizio Gabbana, a brother, his brother was directly in the facts of Stefano Gabbana “Six-pro.” For art, the family and international relations are sacrificed, and such dedication, the designer has to be “can’t meet”

Recipe Wang-Jeremy Scott

I don’t know how many people were amazed by this year’s Moschino2019 Spring and Summer Series, but this “not mad, not living” ghost designer Jeremy Scott is once again accused after the big show. After 16 autumn series accused of plagiarism, the murals of Joseph Tierney were accused of misappropriation of artist Jimbo Phillips, this year, Norwegian women’s designer EDDA Gimnes and PO spurred by Jeremy Scott after meeting Moschino team. Source, look at the two designers’ works, although “if there is a similar, purely coincident”, but have to say that the design style is too similar.

Previous works before EDDA GIMNES

2018时尚 圈里与圈外

Moschino 2019 Spring Summer Series

After being accused, Jeremy Scott issued a declaration with this series of designs to clarify. As for this copy of the plagiarism, we still keep the identity of the melon people.

China acquired into popular

In 2018, the environment of the global consumer market continued to heat up, and the luxury brands in performance have been looking for mountains; the Chinese company is frequently active in the capital market in the fashion industry, frequently acquiring overseas fashion brands. Personal designer brands have begun to take a downhill.

2018时尚 圈里与圈外

Bally

2018时尚 圈里与圈外

In January, China Shandong Ruyi Holdings announced that the European investment giant Jab Holding Co., the German REIMANN family, was acquired from the German REIMANN family. According to the terms of the agreement, after the completion of the transaction, the original management team, including the Bally’s management team, including CEO Frédéric de Narp, and JAB will continue to hold Bally’s minority equity. Before this, Shandong is in the international fashion market. I have already acquired a number of well-known brands that have been acquired, including Yag Lish Dan, Sandro, Maje, etc.

Lanvin Paris Change China

In February, Fosun International and its subsidiaries successfully acquired French luxury brand Lanvin with 120 million euros. Not only did Wolford, but also held many fashion brands such as urban beauty, Folli Follie. Focused Star Frequency Layout Stylish Retail Industry, established a Fosun Fashion Group. Shandong Ruyi successively acquired Sandro and Maje parent company, British Aquascutum, Switzerland Bally; seven wolves investment Karl Lagerfeld; Hermei Group 800 million yuan to acquire Versace, MCM and other brand China Agency.

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With the call of the New Year’s holiday, this year is about to end. Small to individual, big to the fashion circle, this year we experienced the wind and rain, but recalling but still feel wonderful.